Social media offers the possibility to make activist work in associations and initiatives visible comparatively easily and quickly and to network with other actors at the same time. In this workshop, we will look at basic aspects of social media, such as the role of the target group, the selection and design of content and the account. One focus will be on Instagram. Using our own account as an example, but also using other accounts, we will illustrate how content can be developed and an active community can be built up. Finally, we will also answer the question why a high number of followers is not as important as it seems at first glance.
Our workshop is aimed at associations and initiatives - especially migrant organizations. The speakers are both involved in an association as well: Signal of Solidarity e.V.
